About Us
Our Story
Desi Chai Co. is a brand that not only brings you the most authentic chai blends but also provides you with a unique experience. We aim to capture and share the true essence of the traditional Indian chai culture with every cup of tea.
Our story began with the love for tea, shared by a father and a son – Gopal Sharma and Rohit Sharma, and a common dream of bringing real India to the world. With their deep-rooted connection to tea plantations, they embarked on a mission to create a brand that would showcase the true essence of Indian chai.
Gopal Sharma, a seasoned expert in the tea industry, spent years working in the lush tea gardens of Assam. He developed a profound understanding of the art and science behind crafting the perfect cup of tea. He got his inspiration to establish the Desi Chai Company through his passion for preserving the traditions of Indian tea.
Rohit Sarmah, Gopal’s son, inherited his father’s love for tea and joined him on this extraordinary journey. Growing up amidst the aromatic tea leaves, Rohit witnessed the dedication and craftsmanship his father put into every aspect of tea production. Together, they decided to share this remarkable experience with chai lovers around the world.
"From Assam to Colorado: A Remarkable Instagram Connection"
In the vast world of social media, where borders blur and connections span continents, the story of Rohit Sharma from Assam and Charles from Colorado is a testament to the power of digital friendship and support.
Rohit Sharma, an aspiring entrepreneur from the charming state of Assam, had a dream of building a unique brand that celebrated the rich culture and heritage of his homeland. Little did he know that Instagram would play a pivotal role in turning his dream into a reality.
One fateful day, Rohit stumbled upon Charles' Instagram profile, an Tea enthusiast and Tea Concentrate Industry Expert. Charles was drawn to Rohit's passion for Assamese artistry and culture, which he showcased through his beautifully curated Instagram posts.
A simple "hello" comment on one of Rohit's posts sparked a virtual friendship that transcended geographical boundaries. Charles, being an experienced entrepreneur himself, was inspired by Rohit's vision and determination. He recognized the potential of Rohit's brand and decided to offer his support.
From thousands of miles away, Charles provided valuable insights, marketing strategies, and even connected Rohit with experts in e-commerce. Together, they brainstormed ideas, fine-tuned the brand's message, and navigated the challenges of starting a business.
With Charles' guidance and unwavering support, Rohit's brand began to flourish. His products, inspired by Assam's rich heritage, started gaining recognition not only in India but also among international customers, thanks to Charles' global network.
Their Instagram connection had blossomed into a true partnership that bridged the gap between Assam and Colorado. Rohit Sharma's dream had become a reality, all because of the serendipitous online encounter with Charles.
Their story serves as a beautiful reminder of the boundless opportunities that await those who dare to connect and support each other, regardless of the physical distances that separate them. In the digital age, friendship, mentorship, and collaboration can happen at the click of a button, bringing dreams to life, one Instagram post at a time.
Brand Vision
Our brand vision at Desi Chai Co. is to be the leading provider of authentic, high-quality Indian tea worldwide, celebrating the rich traditions, values, principles, and vibrance of India. We aim to create a timeless legacy synonymous with quality, authenticity, and the real India, inspiring and connecting people through the power of tea!
Brand Culture
At Desi Chai Co., we are desi at heart but modern and global in our approach. We are a community of people who believe in celebrating the diverse cultures of India and its people. But we also embrace the dynamic nature of the fast-paced urban life.
Our team consists of passionate tea lovers who are committed to crafting unique blends of chai that reflect the authentic taste and richness of Indian culture. We believe in transparency, honesty, and mutual respect in all our dealings, and we take pride in building strong relationships with our customers, partners, and communities. At Desi Chai Co., we prioritise quality and authenticity in every cup we serve. We believe that a good cup of chai not only uplifts your senses but also brings people together, fostering moments of connection and conversation.
We embrace diversity and inclusivity, recognizing that our differences make us stronger and more resilient. Our brand culture is all about being open-minded, creative, and innovative, and we encourage our team members to express their ideas, opinions, and perspectives freely.
At Desi Chai Co., we believe that our brand culture is a reflection of the modern, urban India that we are proud to be a part of. We strive to maintain a positive and supportive work environment that empowers our team members to be their best selves while also delivering the highest quality tea to our customers. Whether you are a chai connoisseur or a tea enthusiast exploring new flavours, Desi Chai Company invites you to embark on a sensory journey with us. Join our chai revolution and experience the epitome of true Indian tea craftsmanship, and celebrate the vibrant desi culture of India, one cup of tea at a time.